{"id":31688,"date":"2021-07-19T22:12:29","date_gmt":"2021-07-19T22:12:29","guid":{"rendered":"https:\/\/ins-globalconsulting.com\/?post_type=news&#038;p=31688"},"modified":"2025-09-12T19:05:24","modified_gmt":"2025-09-12T19:05:24","slug":"adaptation-culturelle","status":"publish","type":"news","link":"https:\/\/ins-wpprod.com\/fr\/news-post\/adaptation-culturelle\/","title":{"rendered":"Pourquoi une marque doit-elle adapter son produit \u00e0 l&rsquo;international ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"31688\" class=\"elementor elementor-31688\" data-elementor-post-type=\"news\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f47011 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f47011\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ba79cb\" data-id=\"6ba79cb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e70d018 elementor-widget elementor-widget-text-editor\" data-id=\"e70d018\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si vous envisagez de d\u00e9velopper votre entreprise sur un nouveau march\u00e9, il est important de prendre en compte les diff\u00e9rences culturelles. Adapter son produit \u00e0 l\u2019international est souvent une \u00e9tape indispensable si vous souhaitez \u00e9tendre vos activit\u00e9s au <a href=\"https:\/\/ins-wpprod.com\/fr\/pays\/japan\/le-portage-salarial-au-japon\/\">Japon<\/a>, en <a href=\"https:\/\/ins-wpprod.com\/fr\/pays\/chine\/portage-salarial\/\">Chine<\/a> ou en Cor\u00e9e du Sud.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b7fb95 form-download-container elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b7fb95\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9b8ac99\" data-id=\"9b8ac99\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20f1d3a elementor-widget elementor-widget-image\" data-id=\"20f1d3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"220\" height=\"286\" src=\"https:\/\/ins-wpprod.com\/wp-content\/uploads\/2020\/12\/post-download.gif\" class=\"attachment-large size-large wp-image-40737\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c2d3aaf\" data-id=\"c2d3aaf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-09fed7d elementor-widget elementor-widget-heading\" data-id=\"09fed7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Press\u00e9? Enregistrez cet article au format PDF<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8704dc9 elementor-widget elementor-widget-text-editor\" data-id=\"8704dc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"yogurt-Text-root yogurt-exyt4v\">Fatigu\u00e9 de faire d\u00e9filer ? T\u00e9l\u00e9chargez une version PDF pour faciliter la lecture hors ligne et le partage avec vos coll\u00e8gues<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9d448c elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"e9d448c\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"get-in-touch-btn\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm elementor-animation-shrink\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9l\u00e9charger<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-051518e form-download-container elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"051518e\" data-element_type=\"section\" data-e-type=\"section\" id=\"form-get-in-touch\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3cb10f4\" data-id=\"3cb10f4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68bd06a elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"68bd06a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>In a hurry? Save this article as a PDF<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4a5436 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"e4a5436\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tired of scrolling? 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If your download does not start, please click the button:<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8abffa elementor-widget elementor-widget-html\" data-id=\"c8abffa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>\r\n\r\nwindow.onload = function(){\r\n  console.log('start39');\r\n  document.getElementById('pdf-button').style.display=\"none\";\r\n  document.getElementById('pdf-instruction').style.display=\"none\";\r\n\r\n};\r\n\r\nvar a = document.getElementById(\"form-field-first_name\");\r\nvar b = document.getElementById(\"form-field-last_name\");\r\nvar c = document.getElementById(\"form-field-email\");\r\n\r\ndocument.addEventListener(\"DOMContentLoaded\", function(event) {\r\n  document.getElementById(\"pdf-download_btn\").disabled = true;\r\n});\r\n\r\n\r\na.onchange = function() {manageBtn(this)};\r\nb.onchange = function() {manageBtn(this)};\r\nc.onchange = function() {manageBtn(this)};\r\n\r\n\r\nfunction manageBtn(txt) {\r\n    var btn = document.getElementById(\"pdf-download_btn\");\r\n    if ((a.value != '') &&  (b.value != '') && (c.value != '')) {\r\n        btn.disabled = false;\r\n    } else{\r\n        btn.disabled = true;\r\n    }\r\n  \r\n}\r\n\r\n\r\ndocument.addEventListener(\"keyup\", emailVal);\r\nfunction emailVal() {\r\n    var em = document.getElementById(\"form-field-email\");\r\n  \r\n    var validRegex = \/^\\w+([\\.-]?\\w+)*@\\w+([\\.-]?\\w+)*(\\.\\w{2,3})+$\/;\r\n    \r\n    if (em.value.match(validRegex)) {\r\n        document.getElementById(\"form-field-email\").style.color=\"#333\";\r\n        document.getElementById(\"pdf-download_btn\").disabled = true;\r\n        return true;\r\n    } else {\r\n        document.getElementById(\"form-field-email\").style.color=\"red\";\r\n        document.getElementById(\"pdf-download_btn\").disabled = false;\r\n        return false;\r\n    }\r\n}\r\n\r\n\r\ndocument.getElementById(\"pdf-download_btn\").addEventListener('click', getMPDF);\r\n\r\nfunction getMPDF(){    \r\n    setTimeout(function getPDF(){\r\n        document.getElementById(\"pdf-button\").style.display = \"block\";\r\n        document.getElementById(\"pdf-instruction\").style.display = \"block\";\r\n        document.getElementById('jornal_form').style.display=\"none\";\r\n        setTimeout('', 1000);\r\n        var plink = document.getElementById(\"pdf-button\").querySelectorAll(\".rtwwpge_pdf_button\")[0];\r\n        plink.click();\r\n\r\n\r\n}, 2500);\r\n}\r\n\r\n<\/script>\r\n\r\n<style>\r\n    #form-field-field_9b8696c{\r\n        display: none;\r\n    }\r\n    \r\n    #pdf-download_btn:hover{\r\n          -webkit-transform: scale(0.8);\r\n  transform: scale(0.9);\r\n    }\r\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c63e720 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c63e720\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c9611c\" data-id=\"2c9611c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da10986 elementor-widget elementor-widget-heading\" data-id=\"da10986\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Adapter son Produit \u00e0 l\u2019International: Pour Quoi Faire?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e890e43 elementor-widget elementor-widget-text-editor\" data-id=\"e890e43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si vous avez d\u00e9j\u00e0 go\u00fbt\u00e9 au m\u00eame produit dans plusieurs pays diff\u00e9rents, vous savez d\u00e9j\u00e0 que certaines\u00a0<strong>marques sont des virtuoses de l\u2019adaptation de produit \u00e0 l\u2019international.<\/strong>\u00a0Par exemple, le\u00a0<strong>Coca-Cola est plus sucr\u00e9 aux \u00c9tats-Unis,<\/strong>\u00a0car l\u2019ajout de nombreux gla\u00e7ons y est culturel. Changer le nom d\u2019un produit parce qu\u2019il ne correspond pas au march\u00e9 ou pourrait tout simplement causer une bourde de langage, proposer des saveurs adapt\u00e9es aux go\u00fbts de la population, coller aux habitudes de consommation et de communication des consommateurs&#8230;\u00a0<\/p><p>Toutes ces options sont envisageables si vous d\u00e9cidez d\u2019\u00e9tendre vos activit\u00e9s ou de\u00a0<a href=\"https:\/\/ins-wpprod.com\/fr\/pays\/japan\/le-portage-salarial-au-japon\/\">cr\u00e9er une entreprise au Japon<\/a>. Adapter sa strat\u00e9gie marketing, voire son produit, au march\u00e9 local tout en restant en ligne avec sa strat\u00e9gie marketing globale est un art, et\u00a0<strong>l\u2019Asie est un march\u00e9 culturellement tr\u00e8s diff\u00e9rent de celui des pays occidentaux.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2688b79 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2688b79\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-542978e\" data-id=\"542978e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68388f3 elementor-widget elementor-widget-image\" data-id=\"68388f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/ins-wpprod.com\/wp-content\/uploads\/2021\/07\/adaptation-culturelle-kit-kat-japon.jpg\" class=\"attachment-large size-large wp-image-41577\" alt=\"Adaptation culturelle d\u2019une marque dans un nouveau pays : comment \u00e7a marche ?\" srcset=\"https:\/\/ins-wpprod.com\/wp-content\/uploads\/2021\/07\/adaptation-culturelle-kit-kat-japon.jpg 800w, https:\/\/ins-wpprod.com\/wp-content\/uploads\/2021\/07\/adaptation-culturelle-kit-kat-japon-300x200.jpg 300w, https:\/\/ins-wpprod.com\/wp-content\/uploads\/2021\/07\/adaptation-culturelle-kit-kat-japon-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ee36dd elementor-widget elementor-widget-heading\" data-id=\"9ee36dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Le Meilleur Exemple d\u2019Adaptation d\u2019un Produit \u00e0 l\u2019International: la Folie Kit Kat au Japon<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aee6da elementor-widget elementor-widget-text-editor\" data-id=\"1aee6da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le grand gagnant de l\u2019adaptation d\u2019un produit \u00e0 l\u2019international est la marque de friandises\u00a0<strong>Kit Kat<\/strong>. La marque anglaise propose aujourd\u2019hui plus de 300 d\u00e9clinaisons de son produit sur le march\u00e9 nippon (cheesecake, wasabi, banane, rhum-raisin&#8230;), alors que la France ne conna\u00eet que quelques formes diff\u00e9rentes et peu de parfums inhabituels. La marque se trouve dans les rayons des magasins japonais depuis les ann\u00e9es 1970 mais ne conna\u00eet un envol qu\u2019au d\u00e9but des ann\u00e9es 2000.\u00a0<\/p><p>Mais le hasard s\u2019en m\u00eale et soudain, la marque enregistre une hausse des ventes sur l\u2019\u00eele de Kyushu, certains \u00e9tudiants trouvent une ressemblance entre Kit Kat et l\u2019expression \u00ab\u00a0Kitto katsu\u00a0\u00bb, soit \u00ab\u00a0tu vas y arriver\u00a0\u00bb, une aubaine pour les \u00e9tudiants qui voient cela comme un porte-bonheur. La barre chocolat\u00e9e anglaise devient donc un talisman gr\u00e2ce \u00e0 une strat\u00e9gie marketing locale bien pens\u00e9e.\u00a0<\/p><p>Kit Kat sous forme de lettre \u00e0 envoyer par la poste, boutiques Kit Kat, adaptations des saveurs au niveau r\u00e9gional, des d\u00e9clinaisons qu\u2019on ne trouve qu\u2019au Japon&#8230;\u00a0<strong>Toutes les conditions sont r\u00e9unies pour adapter son produit \u00e0 l\u2019international.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-266910c form-download-container elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"266910c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aa07406\" data-id=\"aa07406\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ede0fa elementor-widget elementor-widget-heading\" data-id=\"5ede0fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Cabinet de Recrutement International<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d0b97f elementor-widget elementor-widget-text-editor\" data-id=\"0d0b97f\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"banner-text-srvc\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Recrutez des Talents Dans le Monde Entier<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b20c17c elementor-widget elementor-widget-button\" data-id=\"b20c17c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-shrink\" href=\"https:\/\/ins-wpprod.com\/fr\/cabinet-recrutement-international\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">commencer \u00e0 embaucher aujourd'hui<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f6f64b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f6f64b1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c5b0dd\" data-id=\"7c5b0dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2319155 elementor-widget elementor-widget-heading\" data-id=\"2319155\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Les Autres Exemples d\u2019Adaptation d\u2019un Produit \u00e0 l\u2019International R\u00e9ussie<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a5312e elementor-widget elementor-widget-text-editor\" data-id=\"2a5312e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Coca-Cola au Japon;<\/li><li>Coca-Cola en Cor\u00e9e du Sud;<\/li><li>Chupa Chups en Cor\u00e9e du Sud;<\/li><li>Oreo en Chine.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-accf0ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"accf0ef\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-017f56a\" data-id=\"017f56a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc0d00c elementor-widget elementor-widget-heading\" data-id=\"cc0d00c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Les Marques Qui n\u2019Ont Pas R\u00e9ussi l\u2019Adaptation de Leur Produit \u00e0 l\u2019\u00c9tranger<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2af7c3c elementor-widget elementor-widget-text-editor\" data-id=\"2af7c3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Quand on souhaite adapter son produit \u00e0 l\u2019international, il est important de s\u2019inspirer des r\u00e9ussites des uns mais \u00e9galement des \u00e9checs des autres. Ces entreprises n\u2019ont pas su adapter leur produit \u00e0 la client\u00e8le locale et en ont pay\u00e9 le prix fort:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d105a5b elementor-widget elementor-widget-text-editor\" data-id=\"d105a5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li><b>Starbucks en Australie<\/b>: pr\u00e9sent en Chine, au Japon, en France, au Mexique et en Arabie Saoudite, le g\u00e9ant am\u00e9ricain du coffee shop avait sur le papier toutes les chances de r\u00e9ussir son implantation en Australie. Pourtant,\u00a0<b>Starbucks a oubli\u00e9 son principal concurrent, le caf\u00e9 de supermarch\u00e9 \u00e0 tout petit prix<\/b>&#8230; Les australiens n\u2019ont pas chang\u00e9 leurs habitudes de consommation, contrairement \u00e0 ce que la marque pensait;<\/li>\n \t<li><b>Sephora au Japon:\u00a0<\/b>en 1999, Sephora tente de s\u2019implanter au Japon, un pays o\u00f9 l\u2019on ne se parfume pas car on trouve impoli d\u2019imposer une odeur aux autres&#8230; Sans compter que la notion de libre-service importe peu aux consommateurs japonais qui pr\u00e9f\u00e8rent se faire conseiller et accompagner durant leurs exp\u00e9riences de shopping en magasin;<\/li>\n \t<li><b>Home Depot en Chine<\/b>: le leader mondial des enseignes de bricolage tente de s\u00e9duire le march\u00e9 chinois en 2006. Cependant, si bricoler est un loisir aux \u00c9tats-Unis et en Europe, ce n\u2019est pas du tout le cas en Chine. A la m\u00eame \u00e9poque, le niveau de vie moyen du pays grandit et culturellement,\u00a0<b>les Chinois pr\u00e9f\u00e8rent faire appel \u00e0 un prestataire pour effectuer des travaux chez eux.<\/b><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78240bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78240bf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d8bcb5e\" data-id=\"d8bcb5e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c2e265 elementor-widget elementor-widget-heading\" data-id=\"8c2e265\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">INS Global au Japon<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc6294d elementor-widget elementor-widget-text-editor\" data-id=\"cc6294d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vous l\u2019avez compris, s\u2019implanter dans un pays sans conna\u00eetre les us et coutumes de ses consommateurs est un pari risqu\u00e9. De plus, les processus et r\u00e9glementations varient \u00e9galement d\u2019un pays \u00e0 l\u2019autre, c\u2019est pourquoi, choisir un partenaire qui pourra vous\u00a0<strong>guider pour votre\u00a0<a href=\"https:\/\/ins-wpprod.com\/countries\/japan\/recruitment\/\">recrutement<\/a>\u00a0ou encore votre\u00a0<a href=\"https:\/\/ins-wpprod.com\/fr\/gestion-paie\/\">facturation<\/a>\u00a0<\/strong>par exemple, est une excellente option.\u00a0<a href=\"https:\/\/ins-wpprod.com\/fr\/contact\/\">Contactez INS Global d\u00e8s aujourd\u2019hui.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Adapter son produit \u00e0 l\u2019international est souvent une \u00e9tape indispensable si vous souhaitez \u00e9tendre vos activit\u00e9s au Japon, en Chine<\/p>\n","protected":false},"featured_media":103009,"template":"","meta":{"_acf_changed":false},"class_list":["post-31688","news","type-news","status-publish","has-post-thumbnail","hentry","news-categories-developper-son-business"],"acf":[],"_links":{"self":[{"href":"https:\/\/ins-wpprod.com\/fr\/wp-json\/wp\/v2\/news\/31688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ins-wpprod.com\/fr\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/ins-wpprod.com\/fr\/wp-json\/wp\/v2\/types\/news"}],"version-history":[{"count":1,"href":"https:\/\/ins-wpprod.com\/fr\/wp-json\/wp\/v2\/news\/31688\/revisions"}],"predecessor-version":[{"id":103079,"href":"https:\/\/ins-wpprod.com\/fr\/wp-json\/wp\/v2\/news\/31688\/revisions\/103079"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ins-wpprod.com\/fr\/wp-json\/wp\/v2\/media\/103009"}],"wp:attachment":[{"href":"https:\/\/ins-wpprod.com\/fr\/wp-json\/wp\/v2\/media?parent=31688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}