{"id":30386,"date":"2022-05-10T09:56:36","date_gmt":"2022-05-10T09:56:36","guid":{"rendered":"https:\/\/ins-globalconsulting.com\/?post_type=news&#038;p=30386"},"modified":"2025-10-02T16:14:19","modified_gmt":"2025-10-02T16:14:19","slug":"guia-employer-branding","status":"publish","type":"news","link":"https:\/\/ins-wpprod.com\/es\/news-post\/guia-employer-branding\/","title":{"rendered":"Gu\u00eda para el Employer Branding"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"30386\" class=\"elementor elementor-30386\" data-elementor-post-type=\"news\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c896ba2 e-flex e-con-boxed e-con e-parent\" data-id=\"c896ba2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78a04031 elementor-widget elementor-widget-text-editor\" data-id=\"78a04031\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">En el mundo empresarial es importante que todos los departamentos est\u00e9n supervisados de manera correcta para que la actividad se desarrolle con la mayor eficacia posible y as\u00ed conseguir el mayor valor para la empresa.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">El departamento de Recursos Humanos es uno de los m\u00e1s importantes dentro de la empresa y como tal es necesario que esa supervisi\u00f3n y esfuerzo dentro de \u00e9l se haga para conseguir la atracci\u00f3n del mayor talento posible.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Para conseguir la atracci\u00f3n de ese talento es necesario que las empresas sigan una serie de <strong>estrategias que lo posibiliten<\/strong>.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Una de las estrategias m\u00e1s modernas y recientes que en los \u00faltimos a\u00f1os se ha popularizado en las empresas y el mercado laboral es <\/span><b><span data-contrast=\"auto\">el Employer Branding<\/span><\/b><span data-contrast=\"auto\">, una herramienta necesaria para que cualquier empresa sepa retener y captar grandes trabajadores.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5be6a5a e-con-full e-flex e-con e-parent\" data-id=\"5be6a5a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6bc1b951 e-con-full form-download-container e-flex e-con e-child\" data-id=\"6bc1b951\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4b79d7c7 e-con-full e-flex e-con e-child\" data-id=\"4b79d7c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15fc7daa elementor-widget elementor-widget-image\" data-id=\"15fc7daa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"220\" height=\"286\" src=\"https:\/\/ins-wpprod.com\/wp-content\/uploads\/2025\/04\/post-download-2024-1.gif\" class=\"attachment-large size-large wp-image-87089\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f244762 e-con-full e-flex e-con e-child\" data-id=\"5f244762\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ed4fe14 elementor-widget elementor-widget-heading\" data-id=\"1ed4fe14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\u00bfSin tiempo? Guarda este art\u00edculo para despu\u00e9s \u200b<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57d1501 elementor-widget elementor-widget-text-editor\" data-id=\"57d1501\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"yogurt-Text-root yogurt-exyt4v\">\u00bfCansado de hacer scroll? Descarga una versi\u00f3n en PDF para leerlo despu\u00e9s<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-379353d4 elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"379353d4\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"get-in-touch-btn\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm elementor-animation-shrink\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">descargar<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ecb541e e-con-full form-download-container elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"ecb541e\" data-element_type=\"container\" data-e-type=\"container\" id=\"form-get-in-touch\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e64e2dc elementor-button-align-center elementor-mobile-button-align-center pdf-form elementor-widget elementor-widget-form\" data-id=\"5e64e2dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"jornal_form\" name=\"pdf-download-form\" aria-label=\"pdf-download-form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"30386\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"5e64e2dc\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-first_name elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-first_name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tNombre\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[first_name]\" id=\"form-field-first_name\" class=\"elementor-field elementor-size-xs  elementor-field-textual\" placeholder=\"Nombre *\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-last_name elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-last_name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tApellido\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[last_name]\" id=\"form-field-last_name\" class=\"elementor-field elementor-size-xs  elementor-field-textual\" placeholder=\"Apellido *\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-xs  elementor-field-textual\" placeholder=\"Email de Empresa *\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-Subscribe elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-Subscribe\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tNewsletter\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[Subscribe]\" id=\"form-field-Subscribe\" class=\"elementor-field elementor-size-xs  elementor-acceptance-field\">\n\t\t\t\t<label for=\"form-field-Subscribe\">Quiero suscribirme a la newsletter de INS Global<\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_9b8696c elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_9b8696c\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tDescargar PDF\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_9b8696c]\" id=\"form-field-field_9b8696c\" class=\"elementor-field elementor-size-xs  elementor-acceptance-field\" checked=\"checked\">\n\t\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\" id=\"pdf-download_btn\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Descargar PDF<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f87be6a elementor-widget elementor-widget-text-editor\" data-id=\"f87be6a\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"pdf-instruction\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><div>Your download will start in a few seconds. If your download does not start, please click the button:<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63c4e47a elementor-widget elementor-widget-html\" data-id=\"63c4e47a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>\r\n\r\nwindow.onload = function(){\r\n  console.log('start39');\r\n  document.getElementById('pdf-button').style.display=\"none\";\r\n  document.getElementById('pdf-instruction').style.display=\"none\";\r\n};\r\n\r\nvar a = document.getElementById(\"form-field-first_name\");\r\nvar b = document.getElementById(\"form-field-last_name\");\r\nvar c = document.getElementById(\"form-field-email\");\r\n\r\ndocument.addEventListener(\"DOMContentLoaded\", function(event) {\r\n  document.getElementById(\"pdf-download_btn\").disabled = true;\r\n});\r\n\r\n\r\na.onchange = function() {manageBtn(this)};\r\nb.onchange = function() {manageBtn(this)};\r\nc.onchange = function() {manageBtn(this)};\r\n\r\n\r\nfunction manageBtn(txt) {\r\n    var btn = document.getElementById(\"pdf-download_btn\");\r\n    if ((a.value != '') &&  (b.value != '') && (c.value != '')) {\r\n        btn.disabled = false;\r\n    } else{\r\n        btn.disabled = true;\r\n    }\r\n  \r\n}\r\n\r\n\r\ndocument.addEventListener(\"keyup\", emailVal);\r\nfunction emailVal() {\r\n    var em = document.getElementById(\"form-field-email\");\r\n  \r\n    var validRegex = \/^\\w+([\\.-]?\\w+)*@\\w+([\\.-]?\\w+)*(\\.\\w{2,3})+$\/;\r\n    \r\n    if (em.value.match(validRegex)) {\r\n        document.getElementById(\"form-field-email\").style.color=\"#333\";\r\n        document.getElementById(\"pdf-download_btn\").disabled = true;\r\n        return true;\r\n    } else {\r\n        document.getElementById(\"form-field-email\").style.color=\"red\";\r\n        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elementor-element-33e137fb elementor-widget elementor-widget-rtw-pdf-generator-addon\" data-id=\"33e137fb\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"pdf-button\" data-widget_type=\"rtw-pdf-generator-addon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"rtw_pgaepb_main\">\n\t\t\t<a style=\"cursor:pointer;\" target=\"_blank\" rel=\"noindex,nofollow\" data-post_url=\"https:\/\/ins-wpprod.com\/es\/news-post\/guia-employer-branding\/?generate_pdf=true\" data-post_id=\"30386\" data-pdf_cache=\"\" data-pdf_class=\"form-download-container\" data-pdf_id=\"form-get-in-touch\" title=\"Download PDF\" class=\"rtwwpge_pdf_button\">\n\t\t\t\t<img decoding=\"async\" alt=\"Download PDF\" src=\"https:\/\/ins-wpprod.com\/wp-content\/uploads\/2025\/04\/pdf_down_icon-1-1-1.png\" width=\"64\" height=\"64\">\n\t\t\t<\/a>\n\t\t\t<img decoding=\"async\" src=\"https:\/\/ins-wpprod.com\/wp-content\/plugins\/pdf-generator-addon-for-elementor-page-builder\/\/public\/images\/spinner.gif\" class=\"rtwwpge_pdf_gif\">\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-400847c e-flex e-con-boxed e-con e-parent\" data-id=\"400847c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ffa61d7 elementor-widget elementor-widget-text-editor\" data-id=\"ffa61d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span data-contrast=\"none\">\u00bfQu\u00e9 es el Employer Branding?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:40,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2><p><span data-contrast=\"auto\">Se trata, en pocas palabras, de la gesti\u00f3n de la reputaci\u00f3n de la empresa como organizaci\u00f3n que contrata trabajadores. A trav\u00e9s del marketing, la comunicaci\u00f3n interna y la experiencia del colaborador son algunas de las formas para mejorar y valorar en qu\u00e9 estado se encuentra.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">As\u00ed, lo principal que se<strong> busca es descubrir y resaltar aquellas razones por las que los trabajadores deber\u00edan mantener su puesto en la empresa<\/strong> y cu\u00e1les son los beneficios que tendr\u00edan aquellos que se incorporen o tengan la posibilidad de incorporarse.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Una buena manera de conseguir esto es resaltando las ventajas personales y profesionales que tiene la empresa a la hora de la contrataci\u00f3n, haciendo saber qu\u00e9 hace \u00fanica a la marca de la empresa y c\u00f3mo potenciarla.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p>\u00a0<\/p><h2><span data-contrast=\"none\">Ventajas que tiene el Employer Branding<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:40,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2><p>\u00a0<\/p><p><span data-contrast=\"auto\">Para conseguir una mejora en la captaci\u00f3n y retenci\u00f3n de los trabajadores una buena estrategia de Employer Branding es clave, y aunque pueda parecer un gasto de dinero innecesario, tiene una serie de beneficios para las empresas. Entre ellos est\u00e1n:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><ul><li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"0\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Disminuci\u00f3n de la tasa de rotaci\u00f3n<\/span><\/b><span data-contrast=\"auto\"> en la plantilla.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li><li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">Permite un <\/span><b><span data-contrast=\"auto\">potenciamiento en la atracci\u00f3n de talento<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li><li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"0\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Detecci\u00f3n de aquellos problemas<\/span><\/b><span data-contrast=\"auto\"> en el ambiente interno de la empresa y su cultura.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li><li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"0\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Mayor integraci\u00f3n<\/span><\/b><span data-contrast=\"auto\"> de los equipos de la plantilla.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"0\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Aumento de la productividad.<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li><li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">La <\/span><b><span data-contrast=\"auto\">creaci\u00f3n de una marca de empresa<\/span><\/b><span data-contrast=\"auto\"> permite aumentar el sentimiento de pertenencia en la empresa.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li><\/ul><h2>\u00a0<\/h2><h2><span data-contrast=\"none\">Los pasos para realizar un Employer Branding<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:40,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2><p>\u00a0<\/p><p><span data-contrast=\"auto\">Para poder estructurar el <\/span><b><span data-contrast=\"auto\">Employer Branding<\/span><\/b><span data-contrast=\"auto\"> que la empresa quiere hacer, es necesario que la estrategia cuente con una serie de factores e informaci\u00f3n de la empresa para poder realizarlo en base a las necesidades y condiciones internas.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">M\u00e1s all\u00e1 de un exigente procedimiento que se pueda realizar del <\/span><b><span data-contrast=\"auto\">Employer Branding<\/span><\/b><span data-contrast=\"auto\">, hay una serie de pasos b\u00e1sicos que toda empresa debe realizar:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><ol><li><b><span data-contrast=\"auto\">An\u00e1lisis empresarial<\/span><\/b><span data-contrast=\"auto\">: en todo momento es necesario que la empresa tenga informaci\u00f3n sobre los trabajadores y los colaboradores a trav\u00e9s de diferentes cuestionarios o encuestas que permitan descubrir los errores que se est\u00e1n cometiendo.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li><li><b><span data-contrast=\"auto\">Propuesta de Valor de Empresa<\/span><\/b><span data-contrast=\"auto\">: a trav\u00e9s de diferentes procesos de investigaci\u00f3n con preguntas a las partes de la empresa tanto los empleados como los directivos de la propia organizaci\u00f3n, ser\u00e1 necesario comprobar y ver cu\u00e1les son los factores que hacen \u00fanicos a la empresa.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li><li><b><span data-contrast=\"auto\">Creaci\u00f3n de la marca empresarial<\/span><\/b><span data-contrast=\"auto\">: las campa\u00f1as de publicidad, cambios en el sitio web o incluso las gestiones en redes sociales son algunas de las estrategias que puede llevar a cabo la empresa para conseguir una buena reputaci\u00f3n de marca.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li><li><b><span data-contrast=\"auto\">Puesta en pr\u00e1ctica<\/span><\/b><span data-contrast=\"auto\">: los diferentes miembros del equipo de Recursos Humanos y Marketing que se han estado encargando del Employer Branding tienen que saber cu\u00e1les son sus objetivos y responsabilidades en estos planes de acci\u00f3n.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li><li><b><span data-contrast=\"auto\">An\u00e1lisis de resultados<\/span><\/b><span data-contrast=\"auto\">: a la hora de echar la vista atr\u00e1s, ser\u00e1 necesario saber c\u00f3mo ha ido y cu\u00e1les han sido los errores y aciertos que ha tenido el plan para evitar cometerlos en futuros planes de empresa.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li><\/ol><h2>\u00a0<\/h2><h2><span data-contrast=\"none\">C\u00f3mo INS Global puede ayudarte<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:40,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2><p>\u00a0<\/p><p><span data-contrast=\"auto\">Dada la dificultad y el poco tiempo o recursos que puede tener la empresa para poder realizarlo, han surgido alternativas que permiten a las organizaciones llevar a cabo un buen Employer Brand.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">El <\/span><strong><i>Outsourcing<\/i><\/strong><span data-contrast=\"auto\"><strong> de los procesos de Recursos Humanos<\/strong> son una alternativa que ha surgido en los \u00faltimos a\u00f1os y que ha permitido a numerosas empresas del mercado realizar cualquier tipo de procedimiento sin grandes costes y aprovech\u00e1ndose de lo que significa para sus resultados.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">INS Global<\/span><\/b><span data-contrast=\"auto\">\u202fes una Consultora especializada en la Gesti\u00f3n de los Recursos Humanos, cubriendo \u00e1reas tanto de\u202f<\/span><a href=\"https:\/\/ins-wpprod.com\/es\/paises\/espana\/reclutamiento-seleccion-personal\/\"><b><span data-contrast=\"none\">Reclutamiento y Selecci\u00f3n de Persona<\/span><\/b><span data-contrast=\"none\">l<\/span><\/a><span data-contrast=\"auto\">, como el\u202f<\/span><a href=\"https:\/\/ins-wpprod.com\/es\/bpo-recursos-humanos\/\"><b><i><span data-contrast=\"none\">Employer of Record<\/span><\/i><\/b><\/a><span data-contrast=\"auto\">\u202fo la Gesti\u00f3n de N\u00f3minas. Hemos ayudado ya a m\u00e1s de 600 empresas a realizar todos los procesos con un ahorro m\u00e1ximo de costes y tiempo. <a href=\"https:\/\/ins-wpprod.com\/es\/contacto\/\">Cont\u00e1ctanos<\/a> y en menos de 48 horas te responderemos.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00bfHas o\u00eddo el t\u00e9rmino Employer Branding? En este art\u00edculo INS Global te cuenta todo lo que debes saber en una gu\u00eda completa.<\/p>\n","protected":false},"featured_media":105101,"template":"","meta":{"_acf_changed":false},"class_list":["post-30386","news","type-news","status-publish","has-post-thumbnail","hentry","news-categories-business-process-outsourcing","news-categories-emea-es"],"acf":[],"_links":{"self":[{"href":"https:\/\/ins-wpprod.com\/es\/wp-json\/wp\/v2\/news\/30386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ins-wpprod.com\/es\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/ins-wpprod.com\/es\/wp-json\/wp\/v2\/types\/news"}],"version-history":[{"count":4,"href":"https:\/\/ins-wpprod.com\/es\/wp-json\/wp\/v2\/news\/30386\/revisions"}],"predecessor-version":[{"id":105126,"href":"https:\/\/ins-wpprod.com\/es\/wp-json\/wp\/v2\/news\/30386\/revisions\/105126"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ins-wpprod.com\/es\/wp-json\/wp\/v2\/media\/105101"}],"wp:attachment":[{"href":"https:\/\/ins-wpprod.com\/es\/wp-json\/wp\/v2\/media?parent=30386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}